The Insight Studio

The Psychology of Luxury: Why We Buy and What Makes It Worth It

A thoughtful exploration of why people are drawn to luxury and the deeper emotional meaning behind products crafted with purpose, longevity, and artistry.

“Genuine Leather” Isn't What You Think It Is. What It Actually Means (and Why It Misleads Consumers)

Most shoppers think “genuine leather” signals quality, but the industry uses it for lower-grade material. This guide explains what the label actually means and how to spot real quality.

The Five Questions Every Buyer Should Ask Before Buying a Bag

The key questions every buyer should ask before purchasing a luxury bag, from leather quality and structure to hardware, craftsmanship, and long-term value.

The American Luxury Gap: Why European Brands Dominate the Global Market

A detailed look at the historical, economic, and structural factors that positioned European luxury houses as global leaders and how modern American brands are redefining what luxury can mean today.

Luxury’s Identity Crisis: Craftsmanship vs. Celebrity Marketing

A look at the tension shaping modern luxury. As celebrity-driven marketing rises, craftsmanship becomes the strongest signal of authenticity and long-term value. This article examines how consumer ...