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The Insight Studio

Where luxury, craftsmanship, and industry insight meet.

Luxury’s Identity Crisis: Craftsmanship vs. Celebrity Marketing

Luxury’s Identity Crisis: Craftsmanship vs. Celebrity Marketing

Luxury’s Identity Crisis: Craftsmanship vs. Celebrity Marketing
Celebrity Endorsements

Luxury’s Identity Crisis: Craftsmanship vs. Celebrity Marketing

A look at the tension shaping modern luxury. As celebrity-driven marketing rises, craftsmanship becomes the strongest signal of authenticity and long-term value. This article examines how consumer expectations are shifting and why technical master...

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