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Petite New Yorker Bag Pricing Transparency

We believe in transparency. In much of the luxury industry today, pricing is driven by brand overhead, not the materials or craftsmanship. This includes costly celebrity campaigns, runway shows, and expensive advertising. Traditional markups can reach up to 90% before a product reaches the customer. In contrast, every Silver & Riley piece is priced fairly and with intention, closely aligned with the cost of making it. Nothing inflated. Nothing wasted.

Here’s a breakdown comparing the cost of the Petite New Yorker to an illustrative example of a similarly sized, similarly constructed bag from a traditional luxury brand like Prada.

 COST ELEMENTS SILVER & RILEY  PRADA, FOR EXAMPLE
MATERIALS $135 $135
LABOR + FACTORY $140 $122
FREIGHT + DUTIES $76 $62
BRAND OVERHEAD* $178 $2019
RETAIL OVERHEAD* $159 - $208 $593 - $1188
NET MARGIN* $58 - $107 $1019 - $1224
PRICE YOU PAY $795 $3,950 - $4750

Brand overhead includes the costs of running the business like marketing, customer service, warehousing, and team operations. Retail overhead covers selling costs through retail partners or affiliates. Net Margin is what the brand retains as profit to fund future growth.

This comparison Is based on publicly available data, financial disclosures, and industry expertise. In this case, Prada is used as an Illustrative example, though similar pricing structures apply across many brands owned by the three major luxury conglomerates: LVMH, Kering, and Richemont Group. For a full breakdown of cost components, visit our Pricing Comparison page to learn more.

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